How good or bad is your plate for the environment?
Wal-mart is going to put green ratings on its products, and accordingly is asking suppliers to report the product's environmental impact. What if tableware companies did the same? Is a Bernardaud plate more environmental than a Pickard one?
Please see article below. The logic is three-fold: 1) it helps the planet 2) makes your product cost less 3) puts you ahead of competitors. Consumers care what a product does to the environment.
Giving tableware and home good products green ratings and labels
The Ad Age article below describes how the European Commission may propose a system to put color-coded labels on cars designating how 'green' they are. What if this was done for home goods brands? For individual products?